Shared: Midland butter tart festival reportedly generated $3.8 million in economic spinoff
This year’s Ontario’s Best Butter Tart Festival drew between 65,000 and 70,000 visitors and generated approximately $3.8 million for the Simcoe County economy.
“It is good to see this event is doing so well,” said Mayor Gord McKay.
The June 9 festival saw more than 150,000 butter tarts sold over the course of nine hours.
As for the contest, 65 bakers and bakeries submitted 93 different tarts for the contest. The majority, 90 per cent, of those bakers were from beyond a 50-kilometre radius.
There were 174 vendors and food trucks, 30 per cent of which were new to the event.
“When we talk about the butter tart festival, we tend to think about that one,” said Coun. Glen Canning. “The effects of the butter…